Continuing our series demonstrating innovate uses of graphic design services - in this case the infamous exploding billboard. Used by a courier firm in a marketing campaign that supposedly only cost them $20000 NZ dollars, and yet attracted a million viewers to the youtube recording of the event when it eventually took place.
The concept is of course that deadlines matter, and the consequences of missing the appointed time can be drastic. The exploding billboard was used to reinforce the brand promise of the firm Deadline Couriers - "when we give you a time we mean it".
The campaign, run in 2007, has since received several Asia Pacific awards including a Gold at the Spike Awards and Best in Show titles at New Zealand's Axis award
